{"id":7475,"date":"2018-02-23T04:57:57","date_gmt":"2018-02-23T04:57:57","guid":{"rendered":"http:\/\/www.realestatewords.com\/?page_id=7475"},"modified":"2020-06-10T16:44:01","modified_gmt":"2020-06-10T16:44:01","slug":"real-estate-marketing","status":"publish","type":"page","link":"https:\/\/www.realestatewords.com\/real-estate-marketing\/","title":{"rendered":"Real Estate Marketing"},"content":{"rendered":"<h2>Real Estate Marketing Definition<\/h2>\n<p>Real estate marketing is a complex of measures taken to find buyers or <a href=\"https:\/\/www.realestatewords.com\/tenant\/\">tenants<\/a> for real <a href=\"https:\/\/www.realestatewords.com\/property\/\">property<\/a>. It\u2019s conducted through sales, rental, or leasing agents who represent the <a href=\"https:\/\/www.realestatewords.com\/owner\/\">property owner<\/a> to inform prospective buyers or tenants of the benefits of buying, renting, or leasing the advertised property. The intended result is to generate an inquiry that satisfies the property owner and convert it into a sale.<\/p>\n<h2>Overview<\/h2>\n<p>Real estate marketing comes in many forms. Great real estate agents and brokers will form a unique sales angle that will make their campaigns efficient in their local market. They will have a marketing strategy combining many different types of online and offline marketing channels. These include:<\/p>\n<p>Online marketing channels:<\/p>\n<ul>\n<li>Online <a href=\"https:\/\/www.realestatewords.com\/advertising\/\">advertising<\/a> on <a href=\"https:\/\/www.realestatewords.com\/mls\/\">MLS<\/a> and property listing websites<\/li>\n<li>Social media marketing<\/li>\n<li>Targeted traffic driven to the agency website from the organic online search<\/li>\n<li>Paid online advertising<\/li>\n<\/ul>\n<p>Offline marketing channels:<\/p>\n<ul>\n<li>Print advertising<\/li>\n<li>Advertising on the television and radio<\/li>\n<li>Cold calling<\/li>\n<li>Holding <a href=\"https:\/\/www.realestatewords.com\/open-house\/\">open houses<\/a><\/li>\n<li>Conducting individual showings<\/li>\n<li>Networking with buyers\u2019 agents<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"shortcode_tabs horiz_tabs\"><div class=\"scT\"><ul class=\"scT-tab clearfix\"><li class='tS' style='width:100%;'><a>Expert Contributor<\/a><\/li><\/ul><div class='scTC scTC297' style='display:block;'><p>\n<p><strong style=\"font-size: 15pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10840\" src=\"https:\/\/www.realestatewords.com\/wp-content\/uploads\/2020\/06\/Svetlana-Nikolic-249x300.png\" alt=\"Svetlana Nikolic\" width=\"150\" height=\"180\" srcset=\"https:\/\/www.realestatewords.com\/wp-content\/uploads\/2020\/06\/Svetlana-Nikolic-249x300.png 249w, https:\/\/www.realestatewords.com\/wp-content\/uploads\/2020\/06\/Svetlana-Nikolic.png 251w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Svetlana Nikolic<\/strong><\/p>\n<p><em>MARKETING CONSULTANT<\/em><\/p>\n<p>Expert contributor at RealEstateWords.com<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.realestatewords.com\/contributors\/svetlana-nicolic\/\"><strong>View profile<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div><\/div><\/div>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10688 aligncenter\" src=\"https:\/\/www.realestatewords.com\/wp-content\/uploads\/2020\/03\/Real-Estate-Words-Contributor.png\" alt=\"Real Estate Words Contributor badge\" width=\"200\" height=\"168\" \/><\/p>\n<p style=\"text-align: center;\">Interested in becoming a contributor? Apply for our <a href=\"https:\/\/www.realestatewords.com\/contributor-program\/\">Expert Contributor Program<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Estate Marketing Definition Real estate marketing is a complex of measures taken to find buyers or tenants for real property. It\u2019s conducted through sales, rental, or leasing agents who represent the property owner to inform prospective buyers or tenants of the benefits of buying, renting, or leasing the advertised property. The intended result is [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.realestatewords.com\/wp-json\/wp\/v2\/pages\/7475"}],"collection":[{"href":"https:\/\/www.realestatewords.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.realestatewords.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.realestatewords.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realestatewords.com\/wp-json\/wp\/v2\/comments?post=7475"}],"version-history":[{"count":0,"href":"https:\/\/www.realestatewords.com\/wp-json\/wp\/v2\/pages\/7475\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.realestatewords.com\/wp-json\/wp\/v2\/media?parent=7475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}